公共外交中的大使署名文章

Publishing Articles with Ambassadors’ Signatures in Stationing Countries’ Media as a Kind of Public Diplomacy

驻外大使在驻在国主流媒体上发表署名文章近年已成常态,这些文章观点鲜明,既回应关切,又解疑释惑。大使们善于运用媒体组合策略,在各类媒体上主动发声设置议程。大使署名文章已成为有效的媒体外交形式,也是公共外交的重要表达途径。大使署名文章在一定程度上改变了国际社会对我国传统对外发声方式的固有看法,同时进一步促进了海外舆论中国观的形成。

In recent years,it has become a normal practice for many Chinese ambassadors to publish their own signed articles in the mainstream media of the countries where they are posted.These articles have distinct views,which not only respond in time to the local public’s concerns,but also help solve their queries.These ambassadors are capable of using a mixture of media and initiating their own agenda in making their voices heard in different kinds of the media,all of which have become an effective way of media diplomacy and found an important way of expression of public diplomacy.To some extent,ambassadors’signed articles have changed the international community’s inherent views of China’s traditional rhetoric in communicating with the outside world,and further helped improve overseas public opinions on China.