中国当代影视标题日译的数字人文研究——以用词倾向为中心

A digital humanities study of the Japanese translation of Chinese contemporary film and teleplay titles:Focusing on the lexcical tendency

中国影视标题日译中的用词倾向问题可以依据数字人文理念与技术来考察,运用文本挖掘工具KH coder,从词汇的使用频次、主题强度和译语偏好指数三个方面来分析。中日标题词汇使用频次的前十位大多数重合,说明中日影视市场具有近似的词汇偏好。主题强度强弱排序显示出两国影视市场上接受期待的差异,其中中文标题强调自然和超现实因素,而日本偏向于爱情、女性、王权类题材的作品。译语偏好指数揭示出日本受众具有以下社会文化心态:憧憬曲折而命中注定和永远持续的爱情;灰姑娘情结较为浓厚;强烈的王权崇拜。日译标题用词存在雷同化问题。建议我国影视传播业界更积极主动地介入海外译介事业,努力提高影视翻译水平。

This study applies concepts and methods of digital humanities to examine the Japanese translation of Chinese film and teleplay titles by using the text mining tool KH coder to analyse three aspects:word frequency,thematic intensity and translation preference index.The comparison of the frequency of words used in Chinese and Japanese titles shows that the top ten words that most frequently used almost overlap,indicating that Chinese and Japanese film and teleplay markets have similar lexical preferences.The ranking of the thematic intensity strength of Chinese and Japanese titles shows the differences in expectations of acceptance in these two film and teleplay markets,which Chinese titles emphasizes natural and surreal elements,while Japan is more interested in works with themes such as love,women and kingship.The Japanese translation of titles shows that the Japanese audience has the following sociocultural mentality:longing for love that is twisted and fated,or forever lasting love;strong Cinderella complex;and strong cult of kingship.In order to lead Chinese cultural into the world,Chinese film and teleplay dissemination industry should be more proactive in the overseas translation business and strive to improve the level of translation.