基于AHP-SWOT模型的互联网家装企业发展战略研究

Research on the Development Strategy of Internet Home Improvement Enterprises Based on AHP-SWOT Model

随着“互联网+”技术的发展,传统的家装模式已经难以满足时代发展需求,互联网家装模式走进人们的视野。本文在分析我国互联网家装企业现状的基础上运用AHP-SWOT分析法,从互联网家装发展的优势、劣势、机遇和威胁四个方面构建了12个因素组成的综合评价体系,并通过计算得出影响互联网家装企业发展的各因素权重。通过分析发现:互联网家装企业应优先采取积极发展战略,立足自身,把握机会,实现装修一体化施工流程,满足顾客高质量服务需求,保证其企业的可持续发展。

With the development of“Internet+”technology,the traditional home improvement model has been difficult to meet the development needs of the times,and the Internet home improvement model has entered people’s field of vision.Based on the analysis of the current situation of Internet home improvement enterprises in China,this paper uses the AHP-SWOT analysis method to construct a comprehensive evaluation system composed of 12 factors from the advantages,disadvantages,opportunities and threats of Internet home improvement development,and calculates the weights of various factors affecting the development of Internet home improvement enterprises.Through analysis,it is found that Internet home improvement enterprises should give priority to adopting an active development strategy,basing themselves on themselves,seizing opportunities,realizing the integrated construction process of decoration,meeting the needs of customers for high-quality services,and ensuring the sustainable development of their enterprises.