贵州打造世界茶源地文化品牌的路径研究

A Study on the Approaches of Building Brands of World Tea Source Region Culture in Guizhou

茶产业是贵州实施乡村振兴战略重要特色产业,世界茶源地文化是贵州推动这一产业实现高质量发展的独特优势。本文旨在梳理研究贵州作为世界茶源地的科学理论依据、历史文化传承,以及现实产业基础,提出世界茶源地文化是贵州茶产业打造品牌的关键。同时,结合贵州茶产业品牌发展的现状和问题,进而探讨打造世界茶源地文化品牌的路径方法,为推动贵州茶产业品牌化高质量发展建言献策。

The tea industry is an important characteristic industry of Guizhou’s rural revitalization strategy,and the world tea source region culture is a unique advantage for Guizhou to promote high-quality development of this industry.This paper aims to explore the scientific theoretical basis,historical and cultural heritage,and practical industrial foundation of Guizhou as the world tea source region,and propose that the world tea source region culture is the key to building brands in Guizhou’s tea industry.Meanwhile,combined with the current situation and problems of Guizhou’s tea industry brand development,it further studies the approaches of building tea culture brands of world tea source region,and provides suggestions for promoting the high-quality development of Guizhou’s tea industry branding.