武夷山市星村镇茶文旅融合发展的思考——以生态茶庄园为例

Thoughts on the Integrated Development of Tea Culture and Tourism in Xingcun Town Wuyishan City——Taking Ecological Tea Manor as an Example

武夷山市星村镇是武夷岩茶的传统产区,据2022年统计全镇茶园种植面积达4233hm^(2),因地处武夷山自然风景区腹地,茶园与自然风景融合较好,形成“景中有茶,茶中有景”的景致。星村镇辖区内发展的生态茶园,已经形成度假式茶庄园、风景观光茶园、农村观光茶工厂等多种类型,具有一定的创新性和地方特色;在生态茶庄园建设的基础上,将茶园-茶工厂-民宿-餐饮-旅游观光串联起来,实现茶叶种植、加工与文旅服务业的深度融合发展,实现农民增收与区域经济繁荣,其运营思路与经验值得其他地区建设生态茶园借鉴。

Xingcun Town of Wuyishan City is the traditional production area of Wuyi rock tea.According to the statistics in 2022,the tea garden planting area of the town will reach about 4233 hm^(2).Because it is located in the hinterland of Wuyishan Natural Scenic Area,the tea garden and the natural scenery are well integrated,forming the scenery of"tea in the scenery,tea in the scenery".The ecological tea gardens developed within the jurisdiction of Xingcun Town have formed various types,such as vacation tea plantations,scenic tea gardens,and rural sightseeing tea factories,with certain innovation and local characteristics;On the basis of the construction of ecological tea plantations,tea plantations,tea factories,homestays,catering,tourism and sightseeing are connected to achieve the deep integration and development of tea planting,processing,and cultural and tourism services,achieving farmers'income growth and regional economic prosperity.Its operational ideas and experience are worthy of reference for other regions to build ecological tea plantations.