ITU-R SG6《未来广播电视展望》建议书解析

Analysis of ITU-R SG6 Proposal “A Vision for the Future of Broadcasting”

在这个消费者需求快速升级和媒体制作技术迅速发展的时代,多样化传输分发所构建的全联接世界已成为广播电视发展的主要驱动力,正在深刻改变着用户期望和偏好。本文对ITU-RSG6《未来广播电视展望》建议书进行研究分析,探讨了用户体验、媒体制作和发射传输三个领域的发展趋势,指出了满足用户个性化需求是未来广播电视发展的关键因素,阐明了未来媒体环境中的挑战和机遇。

In this era of rapid upgrading of consumer demand and rapid development of media production technology,the worldwide connected world built by diversified transmission and distribution has become the main driving force for the development of radio and television,and is profoundly changing user expectations and preferences.Based on the research and analysis of ITU-R SG6“A vision for the future of broadcasting”,this paper discusses the development trend of user experience,media production and delivery network,points out that personalization of users is the key factor of broadcast and television development,and clarifies the challenges and opportunities in the future media environment.