成渝双城经济圈广播电视播出机构建设综合评价的实践与思考

Practice and Thinking on Comprehensive Evaluation of Radio and Television Stations in Chengdu and Chongqing Economic Circle

成渝双城经济圈播出机构建设探索以“中国视听大数据”为支撑,聚焦播出机构融合发展,建立综合评价引导机制。本研究构建的综合评价体系以“传播力、影响力、引导力、公信力”为基础框架,形成了内容、技术、管理等多维度的指标体系,在引导广播电视播出机构做强做优、促进区域协同发展方面起到了先导和突破作用。

The development of broadcasting and television stations in Chengdu and Chongqing Economic Circle is seeking to construct a general evaluation mechanism under the trend of media convergence.The evaluation index system is based on the frame of communication,influence,guidance and credibility,and covers content,technology and management.The practice of this evaluation index system plays a leading and breakthrough role in promoting regional coordinated development.