智慧广电背景下融合传播综合应用与实践

Integrated Application and Practice of Convergence Communication in the Context of Smart Radio and Television

我台在扬州马拉松融合传播项目中引入5G、AI人脸识别等新技术,打造实时AI人脸识别融媒体视频分发与传播平台,为扬马赛事提供新型的实时融合传播短视频服务,并与传统电视直播相结合,在大型赛事的媒体融合传播中进行了有益的探索与实践,也为兄弟台媒体融合实践及智慧化广电建设提供了参考与借鉴。

Our station has introduced new technologies such as 5 G and AI face recognition in Yangzhou Marathon converged broadcating project to build a real-time AI face recognition converged media video distribution and broadcating platform,providing a new type of real-time converged short video service for Yangzhou Marathon.Combining it with traditional live TV broadcasting,the project has carried on beneficial exploration and practice in media converged communication of large-scale competition,and also provides a reference of media converged practice and smart radio and television construction for other stations.