广播电视社会化聆听与影响力分析的实现方法研究

Research on Implementation Method of Social Listening and Influence Analysis for Radio and Television Industry

本文简要分析了广播电视社会化聆听系统的基本概念、技术架构以及实现过程中使用到的一些关键技术,从数据采集、数据存储、数据分析等环节具体阐述了实现广播电视社会化聆听与互联网传播影响力分析的方法,对掌握广播电视节目内容在互联网上的传播舆情态势,提升广播电视舆论影响力与引导力,促进广播电视行业竞争力具有积极意义。

This paper briefly analyzes the basic concepts,technical architecture and some key technologies used in the radio and TV social listening system.From the aspects of data collection,storage and analysis,this paper elaborated the methods of radio and TV social listening and the influence analysis of Internet communication.This method has positive significance for grasping the public opinion of radio and television program on the Internet,enhancing the influence and guidance of radio and television public opinion,and promoting competitiveness of radio and television industry.