文化自信视域下传统文化旅游开发路径研究——以桂林"东漓古村"为例

On Path of Developing Traditional Cultural Tourism from Perspective of Cultural Confidence: A Case Study of"Dongli Ancient Village"in Guilin

在大力提倡文化自信的背景下,越来越多游客喜欢具有传统文化韵味的旅游景观,许多旅游开发者利用传统文化来开发旅游.桂林"东漓古村"是利用传统文化开发旅游的典型案例,其中桂北传统民居建筑、桂北非物质文化遗产、虹饮桥、戏台、渔村、宗祠等文化旅游景观蕴藏着丰富的桂北传统民俗文化.本文将以此为例,分析其开发过程中面临的困境,探究在文化自信视域下传统文化旅游开发的路径.

In the context of promoting Cultural Confidence in China,many tourism developers are developing tourism projects by making use of Chinese traditional culture since increasing number of Chinese tourists show their preference for the landscape with the flavor of Chinese traditional culture.The"Dongli Ancient Village"in Guilin is a typical case of developing tourism project with traditional culture.In the project,those tourism landscapes carry rich traditional folk cultural elements and pastoral beauty of northern Guangxi such as the traditional local residential buildings,the intangible cultural heritage of northern Guangxi,Hongyin bridge,the local street views,the ancient roads,stages for local opera performance,ancestral temples.With the case,the paper analyzes the predicament the traditional cultural tourism is faced with and its development path in the perspective of Cultural Confidence.