摘要
伴随数字技术的普及,数字阅读已经成为居民获取知识的主要渠道,成为推进全民阅读和精神领域共同富裕的重要方式.文章首先对数字阅读和虚拟价值网的概念进行厘清,随后以5家具有代表性的A股上市公司为例,对中国数字阅读组织虚拟价值网的构成和发展趋势进行分析,梳理出以优质内容作为核心,通过内容转化和内容发行,实现多媒介的用户触达,同时在各个环节创造收益的虚拟价值网模型及以数字阅读平台为基础,以人工智能技术为支撑,内容形式日趋多元,环节合作更为协调,国内国外同步发展的未来趋势,为中国数字阅读产业的持续有序发展提供智力支持.
With the popularization of digital technology,digital reading has become the main channel for residents to acquire knowledge,playing a crucial role in promoting nationwide reading and common prosperity in the spiritual field.The article first clarifies the Concept of digital reading and virtual value network,Then,taking five representative A-share listed companies as examples.It analyzes the composition and development trends of the virtual value network within digital reading organizations in China.It outlines a virtual value network model centered on high-quality content.This model achieves multi-media user outreach through content transformation and distribution,generating revenue at each stage.Additionally,the paper discusses a future trend of synchronized domestic and international development,which based on digital reading platforms,supported by artificial intelligence technology,and characterized by increasingly diverse content forms and more collaboration between stages.These offer intellectual support for the sustainable and systematic growth of digital reading industry in China.
作者
吴赟
叶芃
Yun Wu;Peng Ye(School of Media and International Culture,Zhejiang University,Zhejiang,Hangzhou 310058,China)
出处
《中国数字出版》
2023年第1期76-83,共8页
CHINA DIGITAL PUBLISHING
基金
国家社科基金重大项目“互联网环境下新闻理论范式创新研究”(21&ZD318)
国家广播电视总局部级社科研究项目“‘电视回看’的版权问题与规制对策研究”(GD2224)
教育部产学合作协同育人项目“‘新文科’背景下数字新闻创新教育改革研究”(220602603240134)的阶段性成果。
关键词
数字阅读
价值网
出版组织
上市公司
Digital reading
Value network
Publishing organization
Listed company
