摘要
在市场规模持续扩大、IP衍生开发和海外运营能力稳步增强背景下,我国网络文学出版行业呈现越来越明显的精品化、产业化和国际化特征.文章提出,新时代我国网络文学出版行业所包含的思想价值、文化价值、技术价值和商业价值将成为推动行业实现"双效统一"和更高质量发展的重要保障.在此基础上,作为数字出版新兴业态,我国网络文学出版行业应构建更加高效完善的价值体系,以形成更为强大的影响力和传播力.
Online literary publishing services in China are increasingly demonstrating characteristics of excellence,industrialization,and internationalization on the background of a continuously expanding market scale.The development of IP derivatives,and the steady enhancement of overseas operational capabilities.The article proposes that the ideological,cultural,technological and commercial values encapsulated within online literature publishing services in the new era will serve as an important guarantee for promoting the industry to achieve"dual effect unity"and higher quality development.Therefore,as an emerging digital publishing industry,online literature publishing industry in China should establish a more efficient and comprehensive value system to create a stronger influence and dissemination power.
作者
李弘
Hong Li(China Audio-video and Digital Publishing Association,Beijing 100036,China)
出处
《中国数字出版》
2023年第1期18-25,共8页
CHINA DIGITAL PUBLISHING
关键词
网络文学
数字经济
出版价值
"走出去"
Online literature
Digital economy
Publishing value
"Going global"
