中小企业品牌价值评价标准体系研究

Study on Evaluation Standardization System of Brand Value of Small and Medium Enterprises

本研究根据中国中小企业协会于2017年主持的首次《中国中小企业专精特新资质评定调查》数据,基于品牌价值评价标准数理模型,建立四位一体中小企业品牌价值评价标准分析框架,采用因子分析方法对186家企业进行统计建模,从专业化、精细化、特色化、新久化四个维度剖析中小企业竞争力的影响因素,进行专项竞争力和综合竞争力的评分排名,并计算出相应中小企业的品牌价值,从而创建出中小企业品牌价值评价标准体系,并且研发出中小企业品牌价值评价标准信息系统,以期探索企业竞争力品牌价值科研成果转化应用的道路.

According to the First Investigation of Qualification Evaluation on SPecialization Precision Characteristic Innovation of Small and Medium EnterPrises hosted by China Association of Small and Medium EnterPrises in 2017,based on mathematical model of evaluation standardization on brand value of enterPrises,meanwhile,constructing quaternity analytical framework on valuation standardization on brand value of small and medium enterPrises resPectively,this PaPer established statistical model on 186 enterPrises adoPted Factor Analysis method for decomPosing the influencing factors on the comParative Power of small and medium enterPrises by four dimensions on sPecialization Precision characteristic innovation,to evaluate the sPecial score and comPrehensive score with ranking of comParative Power of small and medium enterPrises,meanwhile,to calculate the brand value of small and medium enterPrises corresPondingly,in order to establishing the evaluation standardization system on brand value of small and medium enterPrises resPectively,moreover,develoPing the evaluation standardization information system on brand value of small and medium enterPrises,which will exPlore the transformation road from theory to aPPlication on the study of comParative Power and brand value.