北京市朝阳区文化创意产业评价与发展路径研究

Research on the Evaluation and Development Path of Cultural and Creative Industries in Chaoyang District of Beijing

近年来,北京市文化创意产业规模逐步扩大,产业发展质量和经济效益稳步提升.朝阳区作为北京市文化创意企业集中区和产业园区集聚区,文化创意产业推动区经济发展的支柱作用日益凸显.本文运用因子分析法对朝阳区文化创意产业发展水平进行统计分析,发现不同文化创意行业间的经济效益和经济规模存在较大差异,朝阳区文化创意产业存在各行业融合度不高、行业优势不突出、缺少具有特色的文化企业和文化产品等问题.对此本文提出深化产业融合发展,加大文创人才的培养,加大改革创新力度等对策建议.

In recent years,the scale of cultural and creative industries in Beijing has gradually exPanded,and the quality of industrial develoPment and economic benefits have imProved steadily.Chaoyang District,as a concentration area of cultural and creative enterPrises and a gathering area of industrial Parks in Beijing,Plays an increasingly Prominent role in Promoting the economic develoPment of cultural and creative industries.This PaPer makes a statistical analysis on the develoPment level of cultural and creative industries in Chaoyang District by using factor analysis,and finds that there are great differences in economic benefits and economic scale among different cultural and creative industries.Chaoyang cultural and creative industries have some Problems,such as low degree of integration of various industries,lack of outstanding industry advantages,lack of characteristic cultural enterPrises and cultural Products and so on.In view of this,the PaPer Puts forward countermeasures and Suggestions such as deePening industrial integration develoPment,increasing the cultivation of cultural and creative talents,and intensifying reform and innovation.