全媒体技术在制播中的应用

Application Analysis of All Media Technology in Production and Broadcasting

现阶段,新媒体技术蓬勃发展,人们获取信息的渠道不断增多,业余生活变得越发丰富,面对这样的发展趋势,电视台需创新自身新闻制播体系,打造全媒体融合体系,组建技术平台,形成再造制播流程.本文针对上述内容展开研究,分析在此背景下的全媒体技术平台构架,追求信息传播的碎片化、移动化和社交化发展,争取在新闻市场中占据主导地位.

At this stage,new media technology is booming,people's access to information is increasing,and their spare time life is becoming richer and richer.In the face of such a development trend,TV stations need to innovate their own news production and broadcasting system,build an all media integration system,establish a technical platform and form a reengineered production and broadcasting process.This paper studies the above contents,analyzes the framework of all media technology platform under this background,pursues the fragmented,mobile and social development of information communication,and strives to occupy a dominant position in the news market.