基于大数据科技的山东文旅服务数据平台建设研究与对策

Research and Countermeasures on the Construction of Shandong Cultural Tourism Service Data Platform Based on Big Data Technology

当前面对山东文旅服务数据暴涨的情况,传统文旅服务数据管理平台很难满足高质量文旅服务需求.因此,如何有效构建满足个性化需求的山东文旅大数据服务平台是亟待解决的现实问题.本项目研究了基于大数据科技的山东文旅服务数据平台建设对策,设计了文旅服务数据平台融合和共享机制,运用大数据分析与挖掘技术,建立文旅大数据感知模型,感知文化旅游数据,结合游客动态变化,构建与实现全域共享、个性化及智能化的文旅服务大数据平台,向文旅消费者精准地推荐个性化,全域化文旅产品及服务.通过分析表明,构建山东省文旅服务大数据平台能够为文旅消费者提供满意的文旅特色产品与服务,可极大程度上增加山东人民群众的获得感和幸福感.

At present,in the face of the soaring data of cultural tourism services in Shandong,the traditional cultural tourism service data management platform is difficult to meet the demand for high-quality cultural tourism services.Therefore,how to effectively build Shandong Cultural Tourism big data service platform to meet personalized needs is an urgent practical problem to be solved.This project studies the construction countermeasures of Shandong Cultural Tourism Service Data Platform based on big data technology,designs the integration and sharing mechanism of cultural tourism service data platform,uses big data analysis and mining technology,establishes a cultural tourism big data perception model,senses cultural tourism data,combines the dynamic changes of tourists,constructs and realizes a global shared,personalized and intelligent cultural tourism service big data platform,and accurately recommends personalization to cultural tourism consumers,global cultural tourism products and services.The analysis shows that the construction of Shandong Cultural Tourism Service big data platform can provide satisfactory cultural tourism characteristic products and services for cultural tourism consumers,and can greatly increase the sense of gain and happiness of the people in Shandong province.