传统出版业数字化转型升级的问题与对策

Problems and Countermeasures of Digital Transformation and Upgrading of Traditional Publishing Industry

融媒体时代背景下,各行各业加速对各类资源的整合及利用,信息技术、互联网等领域的高速发展为出版业注入新元素.传统出版业在现代化市场下面临机遇和挑战,面临市场转型升级应充分发挥媒介融合优势,向着数字化、智能化方向不断发展.但传统出版业在数字化转型中将面临技术问题、管理问题、资金问题等多个挑战,面临的转型压力比较大.基于此,本文将从理论层面探讨传统出版业数字化转型发展的有效策略,希望能为传统出版业数字化转型提供参考.

Under the background of the convergent media era,all walks of life have accelerated the integration and utilization of various resources,and the rapid development of information technology,Internet and other fields has injected new elements into the publishing industry.The traditional publishing industry is facing opportunities and challenges in the modern market,and in the face of market transformation and upgrading,it should give full play to the advantages of media integration,and continue to develop in the direction of digitalization and intelligence.However,the traditional publishing industry will face many challenges such as technical problems,management problems and capital problems in the digital transformation,and the transformation pressure it faces is relatively large.Based on this,this paper will discuss the effective strategies for the digital transformation and development of the traditional publishing industry from the theoretical level,hoping to provide a reference for the digital transformation of the traditional publishing industry.