跨文化商务交际教学中融入思政元素的探索——以Chapter 4"Cultural Values"教学为例

跨文化商务交际是商务英语专业内涵建设的目标之一,服务于习近平总书记提出的建设"人类命运共同体"的宏大目标.跨文化商务交际具有多元性和跨学科性,非常适合作为"课堂思政"的切入点,做到将"育人"与专业知识学习巧妙融合.因此,在当前背景下,文章以Chapter 4"Cultural Values"教学为例,结合案例阐述跨文化商务交际课程开展的课程思政教学设计探索,以培养既具有中国情怀、文化自信,又具有国际视野和跨文化沟通能力的人才.

Cross-Cultural Business Communication is one of the goals of Business English professional connotation,and serving the macro goal of the Community—“the construction of human community with a shared future”,which is put forward by the General Secretary,Xi Jinping.Intercultural business communication,featured as diversified and interdisciplinary,is very suitable as the starting point of“ideological and political education”,and can be applied easily with integration of“ideological and political education”and professional knowledge.Therefore,in the current context,this paper uses Chapter 4“Cultural Values”as an example,tries to explore with the teaching case of intercultural business communication courses,with the goal to assist future study and cultivate the students with both of the cultural confidence and international vision,as well as with cross-cultural communication capabilities.