摘要
网络电影自诞生伊始便频繁被诟病,但发展势头强劲.从电影产业发展的角度来看,网络电影是电影产业面对新媒体和互联网的生态环境所采取的机制调整,也是电影产业面对互联网机遇和挑战的自我转型.本文拟从学理的角度诊脉网络电影,定位其在中国电影产业格局中的坐标,探究其产业瓶颈、价值缺失以及转型升级路径.
Online film has been frequently criticized since its appearance,but it has strong development momentum.As seen from the prospective of film industry development,online film is the mechanism adjustment adopted by the film industry in the face of the ecological environment of new media and Internet,and also the self-transformation of film industry in the face of the Internet opportunities and challenges.This paper intends to diagnose online film from the perspective of scientific principle or law,to locate its coordinates in the pattern of China’s film industry,and to explore its industrial bottle-neck,value deficiency,as well as transformation and upgrading path.
出处
《文化产业研究》
2020年第1期239-251,共13页
Cultural Industry Research
基金
国家社科基金重点项目“健全现代文化产业体系和市场体系研究”(20AZD065)
2020年度国家社科基金艺术学重大项目“5G时代文化产业新业态,新模式研究(20ZD05)”的阶段性成果
关键词
网络电影
价值导向
电影美学
产业升级
Online Film
Value Orientation
Film Aesthetics
Industrial Upgrading
