基于项目化教学的"电商详情页制作"课程教学实践报告

Teaching Practice Report on the Course of "E-commerce Detail Page Production" Based on Project-based Teaching

"商品详情页制作"是电子商务专业的核心课程,是在学习了图片基本处理技巧基础上的综合实际应用课程.商品详情页是商品信息的重要展示窗口,商品详情页的制作质量将会直接影响商品的点击率和转化率.课程积极实行项目化教学,引入"日川"品牌茶叶真实项目,为该品牌旗下系列产品制作淘宝店铺的详情页,包括主图、详情页和主图视频.文章从教学整体设计、教学实施过程、学习效果、反思改进方面完成了项目化教学的电商详情页制作课程的教学实践报告.

"E-commerce Detail Page Production"is a core course for e-commerce majors,which is a comprehensive practical application course based on learning basic image processing techniques.The product details page is an important display window for product information,and the production quality of the product details page will directly affect the click through rate and conversion rate of the product.The course actively implements project-based teaching,introducing the"Rikawa"brand tea real project,and creating a Taobao store detail page for the brand's series of products,including the main image,detail page,and main image video.This article completes the teaching practice report of the project-based teaching e-commerce detail page production course from the aspects of overall teaching design,teaching implementation process,learning effectiveness,and reflection and improvement.