3C. I. Crouch. The Study of International Tourism Demand: A Survey of Practice [J]. Journal of Travel Research, 1994, 32 (4), 41-55.
4M. Uysal, J. L. Crompton. Determinants of Demand for International Tourist Flows to Turkey [J]. Tourism Management, 1984, (5): 288-297.
5Gunn C. Vacationscape, designing tourist regions[D]. Washing-ton D C : University of Texas, 1972.
6Crompton J T. An assessment of the image of Mexico as a vaca-tion destination and the influence of geographical location uponthe image[ J]. Tourism Management, 1979,17(4) : 18 - 23.
7Hunt J D. Image: a factor in tourism development [J], Journalof Travel Research, 1975,13(3): 1-7.
8Mayo E J. Regional Images and Regional Travel Destination[C]. Proceedings of the Fourth Annual Conference of TravelResearch Association,Sun Valley: Idaho, 1973.
9Bigne J. Tourism image evaluation variables and after purchasebehavior inter-relationship [j]. Tourism Management,2001,22:607-616.
10Miller K E, Ginter J L. An investigation of situational variationin brand choice behavior and attitude [J]. Journal of MarketingResearch, 1979,16(1): 111 ~ 123.
