基于高职专业教学资源库的《网络营销》“微课化”教学改革与实践

Teaching Reform and Practice of "Micro-Course" in <Network Marketing> Based on Teaching Resource Bank of Higher Vocational Specialty

随着信息化技术的不断发展,微生活不仅进入我们的日常生活,也进入了高职的教育领域,即开创了'微课'.让学生充分利用碎片化的时间来进行学习,已经成为一种新兴的教学方式.本文在了解微课在高职院校中的应用情况和《网络营销》课程教学局限的基础上,提出了利用专业教学资源库来进行'微课化'教学改革,达到构建出更多有趣的网络营销知识模块和丰富课堂教学模式的目的.

With the continuous development of information technology,micro-life not only enters our daily life,but also enters the field of Higher Vocational education,that is to say,micro-lessons have been created.Let students make full use of fragmented time to learn,has become a new teaching method.Based on the understanding of the application of micro-course in Higher Vocational Colleges and the limitations of the teaching of〈Network Marketing〉,this paper proposes to use the professional teaching resource database to carry out the"micro-course"teaching reform,so as to build more interesting knowledge modules of network marketing and enrich the classroom teaching mode.