业扩提质提速背景下的供电大客户营销管理研究

Research on Marketing Management of Power Supply Major Customers under the Background of Speeding Up the Quality and Speed of Industry

近年来,国内的供电企业在业扩提质提速方面都纷纷各出奇招,想方设法用优质的供电营销服务来赢取有限的竞争市场,以发掘新的利润增长点.然而,在实际操作中,对于大客户的用电规模和影响力,以及市场的竞争压力,在营销管理服务工作质量上还有许多不足之处,需要进一步运用先进的大数据管理系统(如CRM系统)进行优化和完善.本文通过对目前供电局大客户服务管理状况展开分析,并研究其可操作策略,旨在能为供电局创造更多的价值.

In recent years,domestic power supply companies have made various moves in speeding up the speed of upgrading and upgrading.They have tried to use high-quality power supply marketing services to win a limited competitive market in order to explore new profit growth points.However,in practice,there are still many shortcomings in the quality of marketing management services for the scale and influence of large customers’electricity consumption and the competitive pressure of the market.Further advanced data management systems(such as CRM)are needed.System)to optimize and improve.This paper analyzes the current situation of large customer service management of the power supply bureau and studies its operational strategy,aiming to create more value for the power supply bureau.