新形势下电力市场营销创新研究

Research on Marketing Innovation of Power Market under the New Situation

电力市场在当前社会经济市场发展下面临着新的要求,电力企业应该更加注重对于营销工作的研究,力求通过恰当有效的营销策略,促使自身企业能够在未来发展占据更为理想的市场份额,避免被市场淘汰.新形势下电力市场营销创新也就成为了很多电力企业的关注点.本文首先分析了当前电力市场营销的具体表现,然后具体探讨了如何在新形势下进行营销创新优化,重点研究了营销机制、营销战略、营销服务以及电力价格等四个方面的内容.希望具备参考借鉴作用.

The power market is facing new requirements in the current social and economic market development.Power companies should pay more attention to the research of marketing work,and strive to promote their own enterprises to occupy a more ideal market share in the future through appropriate and effective marketing strategies.To avoid being asked by the market.Based on this,the power market marketing innovation under the new situation has become the focus of many power companies.This paper first analyzes the current performance of power market marketing,and then specifically discusses how to optimize marketing innovation under the new situation.It has studied the four aspects of marketing mechanism,marketing strategy,marketing service and electricity price,and hopes to have reference.