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关于快消品网络营销消费者信任问题的研究

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摘要 随着数字信息时代来临,网络销售这种全新销售模式,已经严重地影响到了传统销售渠道,在方便人们购买使其全新购买体验同时,信任问题随之而来,让网络营销过程中的信任营销比例提升,增加了营销的成本.因此,具体寻找导致消费者对产品产生怀疑的因素,成为快消品网络营销效果提升的关键.
作者 巫祖业
出处 《财讯》 2019年第2期155-156,共2页
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