2Aaker, J. L. ( 1997 ). Dimensions of brand personality. Journal of Mar- keting Research, 34, 342 - 352.
3Aaker, J. L. (1999). The malleable self: the role of self - expression in persuasion. Journal of marketing research, 36, 45 -57.
4Asch, S. E. (1946). Forming impressions of personality. Journal of Ab- normal and Social Psychology, 41, 303 -314.
5Ballantyne, R. , Warren, A. , & Nobbs, K. (2006). The evolution of brand choice. The Journal of Brand Management, 13, 339 -352.
6Belk, R. W. (1988). Possessions and the extended self. Journal of con- sumer research, 15(2), 139 - 168.
7David, L. H. , Lawrence, B. K. , & Van, O. L. (1980). Cognitive representation of personality impressions : Organizational processes infirst impression formation. Journal of personality and social psychol- ogy, 39(6), 1050 - 1063.
8Fennis, B. M. , & Pruyn, A. H. (2007). You are what you wear: Brand personality influences on consumer impression formation. Journal of Business Research, 60,634 -639.
9Fennis, B. M. , Pruyn, A. H. , & Maasland, M. (2005). Revisiting the malleable self: brand effects on consumer self - perceptions of personality traits. Advances in Consumer Research, 32 ( 1 ), 371 - 377.
10Fichter, C. , & Jonas, K. (2008). Image effects of newspapers - How brand images change consumers' product ratings. Journal of Psy- chology, 216(4), 226-234.