互联网医疗运行风险及应对策略

The operational risks and response strategies of internet healthcare

借鉴互联网金融消费模式,运用消费者选择理论(经济学中用来解释和预测消费者在购买商品或服务时行为的一种模型)分析互联网医疗风险及运行困境,探讨互联网思维下医疗行业和金融的融合发展路径,探索构建医改新形势下互联网医疗“信用就医”服务新模式,为互联网医疗良性运行提供有益借鉴,助推互联网生态下优质医疗资源扩容和均衡布局基层改革探索,为医疗机构运用互联网金融解决医疗资源稀缺性约束、基础建设融资难、流动资金不足等现实问题提供有益借鉴。

This article draws inspiration from the Internet finance consumption models and uses consumer choice theory(a model used in economics to explain and predict the behavior of consumers when purchasing goods or services)to analyze the risks and operational difficulties of Internet medical payments.By exploring the integrated development path of the medical industry and finance under the Internet thinking,and exploring the construction of a new model of"credit based medical treatment"service in Internet healthcare under the new situation of medical reform,we can provide useful reference for the healthy operation of Internet healthcare.It is also possible to explore the expansion of high-quality medical resources and balance layout of grassroots reforms in the Internet ecosystem,providing useful references for medical institutions to use Internet finance to solve practical problems such as scarce constraints on medical resources,difficulties in financing infrastructure,and insufficient working capital.