中国报业跨区域经营战略研究——扩张与管理能力模型分析

On the Inter-regional Operation Strategy of China Newspaper Industry

本文应用企业成长、同质产品市场空间扩张、管理能力过剩和不足、跨区域经营协调等四个模型,对报业跨区域经营现象做了深入分析,揭示了报业跨区域经营中内在的发展规律。

By applying four models as follows: the growing of enterprise, the expanding of homogeneous productsmarket, the redundancy and shortage of management capacity, the coordination of inter- regional operation, this paperhas made thorough analysis of inter- regional operation of newspaper industry ,and further more, reveales its intrinsic lawof development.