摘要
本文通过对百度贴吧的传播模式及其运行机制的分析与归纳,阐释了贴吧传播模式的传播学意义,并通过具体新闻案例阐明贴吧传播模式对传统媒介传播实践的启示性作用。
This paper elucidates the significance on the study of the communication model of Baidu post bar by ana-lyzing and concluding its communication model and operating mechanism, and indicates that the communication modeloffers some effective suggestions for the practice in the area of traditional communication with some concrete news cases.
出处
《新闻界》
CSSCI
北大核心
2007年第5期62-63,共2页
Journalism and Mass Communication
关键词
百度站吧
传播模式
传播效果
WEB2.0
长尾理论
Baidu post bar communication model communication effects Web2.0 long tail theory
