摘要
专业报刊较之其他报刊,具有更强的专业技术取向。专业报刊要想与其他类型报刊争夺读者,抢占更多的市场份额,只有立足自身特点,保持自身特色,将自身的生产力与市场需求两相结合,注重内容和形式的多层次、多样化,做到小众化定位大众化服务。
The expert press is more professional than curbstone press. The only way for the expert press to share themore market portion and to attract more readers from the other curbstone press depends on its distinct orientation anddemotic service which requires various multi- form content while basing on its feature and combining the productivityand market requirements.
出处
《新闻界》
CSSCI
北大核心
2007年第5期101-,100,共2页
Journalism and Mass Communication
关键词
小众化
定位
服务
distinct orientation service