当今科普纪录片运作分析——以Discovery探索频道为例

Analysis on the Operation of Science Documentary——Taking the Exploration Road of Discovery Channel for Example

本文以世界知名品牌Discovery探索频道为案例,主要从节目内容、品牌管理以及经营模式等方面分析其动作的成功因素。

This paper takes the world famous brand - Discovery Channel as an example to analyze the content of theprogram, the brand management, and the operating methods, etc.