摘要
本文运用乔治·格伯纳的"培养理论",结合媒体的社会责任,提出中国媒体的娱乐化到了不得不进行救治的时候;并提出了一系列改善媒体娱乐化的状况的措施。
Using George Gerbner’s 'Cultivation Theory', and the theory of media's social responsibility, this paper puts forward that Chinese media’s info- tainment has to be treated on time, and meanwhile, it puts forward a series of measures to improve the deteriorating situation.
出处
《新闻界》
CSSCI
北大核心
2007年第6期13-15,共3页
Journalism and Mass Communication
关键词
中国传媒
娱乐化
"培养理论"
社会责任
China’s media info- tainment cultivation theory social responsibility