摘要
本文从宏观的角度分析了我国目前的报业结构和竞争形态,以及传媒产品的两个市场,并为区域媒体走向市场提供了一些建议。
This paper analyzes the actual structure of newspaper industry and its competitive configuration and the two markets of a single newspaper and puts for ward some suggestions for regional newspaper in its own market conquering.
出处
《新闻界》
CSSCI
北大核心
2007年第6期27-28,共2页
Journalism and Mass Communication
关键词
区域报纸
报业架构
媒介产品市场
广告市场
regional newspaper the structure of newspaper industry media product market advisement market