摘要
媒介生态直接决定一个地区的新闻事业的发展状态,本文着重从"企业经营"角度对新闻机构"事业单位、企业经营"特殊属性的分析,并将新闻视为产品进行研究,引入了成本概念,指出媒介生态对新闻成本的影响,并提出一些参考建议。
The development of the news industry in a certain area depends directly on the state of its media ecology. The author analyzes the special attribute of news agency acting as both government- sponsored institution and operative business. It studies the news from the view of enterprise management, regarding it as enterprise products. The article also introduces concept of cost and points out the infection of media ecology on news cost and also brings forward some ref- erenced means on cost control.
出处
《新闻界》
CSSCI
北大核心
2007年第6期98-99,共2页
Journalism and Mass Communication
关键词
媒介生态
新闻成本
影响
控制
media ecology news cost infection control
