2008奥运电视转播:中国电视传媒的机遇与挑战

Television Transmission of 2008 Olympic Games: the Opportunity and Challenge to Chinese TV Media

2008奥运电视转播,为我国电视传媒业的发展提供了绝好的机遇,但我国电视媒体也面临着国人关注下的世界视域、高素质人才匮乏、节目内容单一等问题。

Television transmission of 2008 Olympic Games in Beijing offers us an important opportunity for the de- velopment of television media in China. But now our TV media is confronted with such current issues as non- integra- tion with the global perspectives, lack of top talents, simplicity and singleness of the program, etc.