电视方言节目与城市文化形象的建构

On the Television Dialect Program and the Structure of the City Cultural Image

电视方言节目既有效地表达了多元文化中地方性知识的体系建构,又是分众化的区域文化圈内社会整合、社会教育乃至社会分化的公共领域。因此,无论从愉悦"他者"的角度还是提升"自我"城市文化形象的角度,对方言节目的自我文化身份意识的重塑和提升都是必要的。

The television dialect program not only efficiently expresses the system structure of local knowledge in the diversified cultures, but also it is divided into various public fields as social conformity, education, and even the classifi- cation in the regional culture circle. Therefore, no matter from the view of pleasing 'others'or from the view of im- proving the 'self 'city cultural image, it is necessary to reshape and improve the self cultural identity consciousness of the dialect program.