创造新文化、传递新感觉──浅谈《凤凰卫视》的中华文化节目策略

Creating the New Culture and Transmiting the New Feeling ——Discussion on the Program Tactic of Phoenix TV for Chinese Culture

在"视域融合"和"意见领袖"等具体策略的有效运用中,凤凰卫视通过建构和传播中华新文化,在"向世界发出华人媒体的声音";在建立全球大中华传媒文化社群等方面为我们提供了有益的经验。

With the ' fusion of horizons ' and ' the public opinion leader' and the effective use of specific tactics, and through the construction and dissemination of chinese new culture, Phoenix TV issues to the world the voice of the chinese media; the establishment of a global culture of the chinese community ,and other aspects of the media provide us with useful experience.