摘要
区域经销商品牌培育问题,我国无论在理论界还是在实践中目前均较少涉及。以经销商企业品牌培育为核心,形成与上游供应链相契合的下游供应链,是区域经销商品牌培育和完善市场控制力的必由之路。
There is few mention on the brand cultivation of the region dealer not only in theory but also in practice.The only solution for the brand cultivation of the region dealer is,take the dealer enterprise brand cultivation as the core,to form the lower supply chain chaining with the upper supply chain.
出处
《商品储运与养护》
2007年第6期74-76,共3页
Storage Transportation & Preservation of Commodities
基金
武夷学院民营企业战略研究课题
关键词
区域经销商
品牌培育
企业文化
供应链管理
The region dealer
brand cultivation
corporate culture
supply chain management