供应链管理视角下的区域经销商品牌培育

The Brand Cultivation of The Region Dealer in the Perspective of Supply Chain Management

区域经销商品牌培育问题,我国无论在理论界还是在实践中目前均较少涉及。以经销商企业品牌培育为核心,形成与上游供应链相契合的下游供应链,是区域经销商品牌培育和完善市场控制力的必由之路。

There is few mention on the brand cultivation of the region dealer not only in theory but also in practice.The only solution for the brand cultivation of the region dealer is,take the dealer enterprise brand cultivation as the core,to form the lower supply chain chaining with the upper supply chain.