摘要
通过文献资料法、对比研究法、逻辑分析法分别从运行机制、市场发展、营销模式三个方面对中外体育博彩业的发展状况进行了对比分析;通过分析,总结出国外博彩开展的先进经验和我国体育博彩业目前的发展特点及立法、管理等方面的问题与不足;通过中外博彩业发展的对比研究,对我国体育博彩业的发展提出相应的建议,为探索一条更适合我国体育彩票发展的道路提供借鉴。
By contrasting and analyzing the current development about the sport lottery ticket from every aspect through the document data method.According to analyzing the system of operation,the development of sport lottery market and the models of marketing,the paper summarizes the development situation of the sport lottery in china and other countries and gives some effective suggestions about the exciting problems.
出处
《中州大学学报》
2007年第3期16-19,共4页
Journal of Zhongzhou University
关键词
体育彩票
对比分析
sport lottery ticket
contrast and analysis