浅析品牌的内涵及其他

Analysis on the Meaning and the Other Aspects of commodity Brand

理解品牌的内涵是创建品牌的基础。品牌是一个看得见、听得到、甚至是可以触摸的东西。文章将从品牌的内涵、如何打造“活广告”、如何打造品牌等方面对品牌进行分析。

Understanding the meaning of commodity brand is the basis of establishing a brand.Brand is a tangible thing which can be seen or heard.This thesis discuss the meaning of brand,how to establish a 'lively advertisement'and how to establish commodity brand.