浅谈多品牌经营策略——从宝洁公司(P&G)说起

The Tray Talks about Many Brands management tactics——Starting from P&G(P & G)

凸显个性、锁定不同目标消费群,不仅是采用多品牌战略的出发点,对市场领导者而言是战略防御的需要,也是市场挑战者实施市场攻击的利器。宝洁公司的多品牌策略,使它在各产业中拥有极高的市场占有率,充分体现了多品牌经营策略的魅力。

Protruding characters and aiming at different target consumer groups,are not only the starting point of many brands strategy,but also strategic defensive needs for the market leader and the weapons of the market challengers.P & G's occupied most of the market among different kinds of products because of its brand strate- gy.So it embodies the channing of running many brands strategy.