定价策略与消费心理

How to Fit Consumers' Psychology in Setting Prices of Commodities

文章从企业产品定价采用的尾数定价策略、折扣定价策略、声望定价策略、撇脂定价策略、竞争导向定价策略与消费者不同消费心理的关系,对企业在定价时应如何把握消费者的消费心理做了一些探讨。

The basic theories of several tactics of setting prices of commodities,such as non round number tactics,discount tactics,great brand tactics,'skim off the grease' tactics,and high competitive power tactics are introduced in this paper.The Main points that more attention should be paid on to fit consumers' psychology in setting prices of commodities should also be discussed.