摘要
羌族特色旅游纪念品的开发远远滞后于羌族聚居区旅游业的发展,如何开发羌族特色旅游纪念品,提高旅游的综合经济效益?文章在分析开发羌族特色旅游商品的效应以及旅游纪念品发展现状的基础上,提出开发原则、策略和开发具体途径及开发项目。
The development of the tourist souvenirs with Qiangzu-style flavor lags far behind that of tourism in the regions where the Qiang people inhabit.On the basis of analyzing the effects of the tourist souvenirs with Qiangzu-style flavor as well as the status quo of the development of tourist souvenirs,this paper has come up with principles,strategies of development and specific means of development and development programs.
关键词
羌族
旅游业
纪念品开发
文化品位
旅游商品
Qiangzu
development of tourist souvenirs
cultural taste
principles
strategies
programs .
