摘要
根据当前市场上月饼包装所呈现出的"同质化"现象,剖析造成其包装设计"同质化"的主要原因。笔者根据自身的实践经验提出对这些问题的解决办法,即是在题材上创新;装潢上合理整合传统元素和时尚元素;盒型上恰当选择适宜创新等。总结出月饼包装设计创新的关键在于——突破常规。
The homogeneity phenomenon in moon cake packaging in the market was analyzed.The so- lutions were put forward based on the experience of the author,which were theme creation,decoration by in- tegration of traditional and fashion elements,and selection of case form.It was summarized that the key of moon cake packaging creation is breaking through of conventions.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第9期140-142,共3页
Packaging Engineering
基金
西华大学学科建设项目(QT0504-1)
关键词
月饼
包装
同质化
创新
moon cake
package
homogeneity phenomenon: innovation
