从国际贸易谈景德镇陶瓷包装艺术

Packaging Art of Jingdezhen Chinaware in the View of International Trade Competition

通过对美、德、英、法和日本等陶瓷市场产品包装艺术设计方面的研究,景德镇陶瓷包装的储存和运输功能上已趋于国际化水准,但包装的视觉美感度与欧美国家陶瓷包装相比仍存在着一定的差距。通过对景德镇陶瓷包装中存在的缺乏国际市场营销的品牌意识和景德镇文化特色以及视觉艺术设计方面问题进一步分析,使景德镇陶瓷包装更加符合国际贸易的要求,提升其附加值。

Compared to chinaware produced in other countries like America,Germany,England,France,and Japan,the packaging art of Jingdezhen chinaware,from storage to transportation,has nearly reached international standard,while its appearance and aesthetic feeling are still behind the same product of the West.The existing problems of Jingdezhen chinaware packaging were analyzed,including lacking brand sense and international marketing strategy,lacking cultural trait of Jingdezhen,and visual art design problem.The purp...