有形展示在药店服务中的应用

Application of Physical Evidence in Drugstore

目的:为药店提高服务水平提供参考。方法:阐述有形展示的概念及应用于药店服务工作中的意义,药店服务有形展示的类型及执行。结果与结论:有形展示在药店的应用能够使无形的服务变得相对的有形和具体化,有助于改善药店和顾客之间的关系。

OBJECTIVE:To provide references for the improvement of pharmaceutical service level in drugstore.METHODS:The concept of the Physical Evidence and its signification,the types and practice of the Physical Evidence in pharmaceutical service were expounded.RESULTS & CONCLUSIONS:The application of the Physical Evidence in drugstore can make the intangible service tangible,which can help improve the relation between drugstore and customers.