出奇制胜是赢家——泸州东方酒厂全国春季糖酒交易会策划纪实

Surprisemove Makes a Winner——Record on Tactics of Luzhou Dongfang Distillery in Spring National Sugar& Wine Trade Fair

“墙内开花墙外香”是近年来糖酒会的交易现象 ,四川东方雄(集团)实业有限公司泸州东方酒厂充分利用这一特点。在特定的环境下 ,经过精心策划 ,采取“一高”、“一多”的特殊行动 ,宣传企业品牌和招展企业业务洽谈 ,充分发挥展会上应聘大学生的才智 ;邀请客商实地考察等出奇制胜的高招 ,为泸州东方酒厂在这次展会上实现花钱少、收效最佳的效应 ;并建立全国市场销售网络和企业可持续发展的人才资源库 ,最后成了这次展会的最大赢家。(孙悟)

Flower in and flavour out"has become a prevailing rule on the "Spring National Sugar& Wine Trade Fair" in recent years. In view of the characteristics, Dongfang Distillery has made sufficient preparations in the fair. It has implemented tactics such as full exploit of employed university students′ intelligence and strong marketing and invitation of traders to investigate the distillery etc.which help the distillery save capitals input as possible, achieve the best effects and realize national marketing ...