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MSN的中国特色

Chinese features of MSN
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摘要 与其他国际互联网巨头有所不同,刚进入中国的微软MSN 一开始就采取了更加“中国”的经营策略。 MSN appears in China at last. According to Chuan Luo, director of greater China, MSN, Microsoft, the strategy for MSN in China is quite simple, that is cooperation. He said, "1 spent almost one year to persuade the top management of Microsoft in US to accept this strategy. We really learned some lessons from Lennovo and AOL ." MSN is a latecomer to China, though it is one of the top three portals in the world, but it is the best in localization. In other countries, MSN sets up a fully-owned subsidiary to do...
作者 冀勇庆
出处 《IT经理世界》 2005年第12期56-58,8,共3页
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