摘要
现在许多企业开始追求企业的长寿,把常青树型企业作为企业成长的远大目标。在这样的情况下,研究企业蜕变与企业蜕变策略具有理论上和现实上的意义。然而,不同类型的企业有不同的蜕变重点,企业需要把资源与精力投入到重点蜕变策略上,才能达到最佳的蜕变效果。本文对企业按不同性质和规模加以分类,从不同类型企业特征研究入手,进行蜕变策略组合研究。企业蜕变策略组合的研究对于企业克服"短寿",不断发展有着重要的现实意义。
More and more enterprises pursue to live a "long life" and take the evergreen-tree as their further goals. The study of enterprise transmutation and strategies bears the theoretic and practical significance. However, the different enterprise has its own key points in transmutation. Only when the enterprise puts all its resources and energy to the transmutation strategy can it achieve the optimal transmutation effect. This paper classified the enterprises according to their features and scales, and started t...
基金
浙江省社科规划重点项目(Z05GL07)
关键词
蜕变
组合
企业生命周期
蜕变策略
transmutation
combination
the enterprise life cycle
transmutation strategy