基于手持阅读设备的动态广告引擎研究

Studies on Dynamic Advertising Engines Based on Reading Equipment in Hand

电子报纸在嵌入式手持阅读设备上的应用对相应的电子广告设计提出了要求,为此提出了一种基于手持阅读器的动态广告引擎,并建立了一个以运营商、系统商所属的广告作为系统主体的面向对象的反馈控制模型。引擎策略包括人文、内容、更新三个方面,与用户的交互构成了系统的反馈环节,它也是是系统动态特性的体现。

With the applications of e-papers on embed reading equipments in hand, it is a crucial issue how to design the electronic advertisement based on that. A model of the dynamic advertising engine based on reading equipment in hand is presented in this pa-per. The model was an object-oriented control model with feedbacks. The electronic advertisement was the main body of the model. Advertisement tactics was the most important part of the model, which included the humanity, content, renews. Interactions with the...